AR and VR Software Development

Smartphone screen showing an augmented reality scene in a park with a burger icon and a soda bottle icon, with a message saying 'Wow! You found a burger!'
project example

Unimerse

For example, in Unimerse, we have created an entire AR ecosystem for  entertainment. Festival and large open-air events organizers use our product for a total immersion into the world of the event. Visitors use the app and their phone's camera to collect coins or other objects scattered throughout the venue, exchange them for real prizes, stay updated with the news feed, and watch live streams.

AR and VR: what’s the difference?

Augmented Reality (AR) and Virtual Reality (VR) are two of the most exciting immersive technologies reshaping digital experiences today. While often used together, they serve different purposes.
Illustration showing the progression from real world image to augmented reality with a smartphone overlay, then virtual reality with a VR headset and avatar, and finally a fully digital simulation.
Imagine a spectrum where real-world environments are on the far left and complete digital simulations are on the far right. AR leans slightly toward the right, enhancing the real world with digital overlays, while VR exists entirely in the digital realm, immersing users in a simulated environment.
AR (Augmented reality)
AR overlays digital elements onto the real world in real time, blending virtual enhancements with physical surroundings. A simple example of AR for mobile apps is Instagram face filters.
VR (Virtual reality)
VR creates an entirely simulated environment, fully immersing users in a new digital world. Virtual reality applications such as virtual sightseeing tours or VR for gaming are prime examples.

Features

Split-screen image showing a pixelated left side and a clear right side of a woman wearing pink cat ear headphones and holding a gaming controller, with text 'Streaming quality improved'.

AI Object Recognition and Visualization 🔍

We develop AR features for AI-powered object recognition and visualization. It recognizes real-life objects or adds 3D models in natural settings. For example, a user can use object recognition to identify clothes and virtually try them on in real time, enhancing the AR for retail experience.

AR Facial Recognition 👩🏾

We can include facial recognition features to recognize people and provide AR-driven recommendations coupled with their name, age, and personal preferences to enhance the quality of service and increase customer satisfaction.
Streaming service personalized offers showing posters for Gilmore Girls, Gossip Girl, Westworld, Doctor Who, and Black Mirror with a message saying 'Jessica, these are personalized offers for you!'
Split image showing a desert road with a left turn arrow and traffic signs on the left, and Tower Bridge over the River Thames in London on the right.

AR Navigation Labels and AI-generated Hints 💭

We can offer real-time AR labels and AI-generated hints of tourist routes and landmarks. This will let users find their way around with the help of AR hints at the landmarks, thus enhancing their experience in AR for tourism.

Real-Time Interaction with Virtual Objects 🕹️

Gamification meets reality! Sprinkle coins, tokens, or any other items all over the venue or space you use, and make users collect them. Increase engagement with gamification solely, or trade virtual items for real benefits (discount vouchers, exclusive materials, sponsor prizes) — you name it.
Smartphone screen showing augmented reality icons of a pizza slice, ice cream cone, and macarons with text bubbles saying 'You found a pizza!' and 'Wow! Ice cream'.
Smartphone screen shows a woman in blue shirt with hands extended, emitting animated fire effects, with buttons labeled Back, Save, and Share.

Video Editing with Visual Effects ✨

We’ve created some really cool video editors where users create stunning visuals with just a few taps. Pre-record a video, overlay AR effects, adjust their timing, and enhance videos with interactive elements for a professional touch.

Libraries for Your Content 📁

The impressive multimedia you create with AR and VR thrives on rich multimedia content. We develop libraries for visual effects, spatial audio solutions, and custom music tracks, ensuring engaging and interactive experiences.

So basically what you get is an “album” you can fill with the content of your needs. And then your users can try it. Some for free. Other items are for in-app purchases.
User interface of an AR/VR project showing categories Visual Effects, Sound Effects, Video Effects, and Folders with file details for Fight Effects, Magic and Glitter, and Neon Tech.
2D visualisation of low-angle view of a circular concrete structure with pillars on a tablet screen.

2D Visualization 🏠

We build software for creating static images of spaces or locations using 2D visualization technology.

For example, when you have pictures taken on a 360° camera and use them to make up a pseudo-3D image. That means a user will be able see the space from different angles, turn around, etc. But they cannot move through the model or look behind an object, for instance.

3D Visualization 🏘️

In one of our projects, 360 Scan App, we built a system that makes real-life 3D models of real estate objects. Users can explore the models in 3 different modes:
Walking mode
moving inside a room, taking steps back and forth, moving between rooms and floors.
3D Dollhouse mode
exploring the entire 3D model with all floors and rooms displayed.
Floor level
looking on the entire floor from above.
Literally an experience as 360 as it gets.
Two tablets displaying a virtual 3D interior view of a living and dining room and a floor plan.
Person wearing beige knitted slippers while a phone screen shows white Nike sneakers on their feet.

Virtual Try-On for E-Commerce 🛍️

We develop cutting-edge AR for retail applications, allowing users to try on clothes, accessories, and makeup virtually. Gesture recognition technology enables seamless user interactions, making online shopping more engaging.

Entire Augmented Ecosystems for Entertainment 🤹

We create entire AR-powered entertainment platforms with features such as:
News feed
To keep users updated on in-game or virtual world events.
Live broadcasting
To stream VR concerts and festivals in high definition with minimal latency. We’ll take care of it to be in HD with the minimum latency possible for up to 10,000 people.
On-demand content libraries
With exclusive materials for extra monetization.
Loyalty systems
To reward active users with unique digital perks.
Or we can implement something custom that works for your idea.
Smartphone screen showing an augmented reality app overlay with floating icons of a hamburger, a soda bottle, and a coin capturing outdoor scene with people walking and sitting.

Technologies

Our AR/VR development services utilize the latest frameworks and tools, including:
Development SDKs
ARKit development, ARCore development, SceneKit (3D), SpriteKit (2D), and AVFoundation.
Advanced Capabilities
Real-time rendering, multi-user experiences, customizable VR environments, and spatial audio solutions.
Wearable AR/VR Devices
Integration with VR headsets, AR smart glasses, and haptic feedback technology.
Abstract 3D graphic with colorful cylindrical shapes on layered white and red platform.Layered cube with colorful overlapping circles on top, symbolizing a 2D graphic.Stacked blue and pink rounded squares with the white letters 'AR' on top, representing augmented reality.Blue and white 3D cube icon with a video camera symbol on top.

Industries

We develop custom AR/VR solutions across various industries:
🎊 Entertainment & Gaming
VR for entertainment, AR-powered video editors.
🛍️ E-Commerce & Retail
AR for product visualization, virtual fitting rooms.
🏢 Real Estate & Architecture
VR for real estate walkthroughs, 3D modeling and animation.
🏫 Education & Training
VR in education, immersive learning environments.
🩺 Healthcare & Wellness
VR for psychological therapy, AR for fitness tracking.
🏔️ Tourism & Events
AR for tourism, location-based AR experiences.
💻 Social & Interactive Platforms
VR for social interaction, and event planning.

Devices

We develop AR and VR platforms for PCs, and applications for iOS, Android, and VR glasses (Vision Pro, Meta Quest, and more).
Laptop showing an empty room, two smartphones displaying augmented reality images, and a VR headset on a light background.

Costs

Every AR/VR project is unique and requires tailored solutions. Pricing depends on factors like feature complexity, real-time interaction capabilities, and customization.
Icon with AR letters and an arrow pointing to a square labeled App, indicating AR development to app conversion.

Integration of a Ready AR/VR component

~ from 2 weeks · $4,800
Integration into existing platforms/apps + customizable features
Two smartphones displaying a museum app with a photo of curved black stairs on a white wall, one showing augmented reality view and the other details about the painting titled 'Stairs to heaven' by Makenna Geidt.

Developing a Simple AR/VR app

~ from 1 months · $9,600
Basic interactions like tapping, swiping, or voice commands and content library for 3D models & images
VR headset, laptop displaying a building floor plan, and smartphone showing augmented reality navigation with a ‘Turn right’ instruction.

Developing a Complex AR/VR app

~ from 3 months · $16,000
Everything’s included: basic & custom  interactions, content library, multi-user support, data analytics + any custom feature you need

Have an idea
or need advice?

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