AR/VR

AR and VR: what’s the difference?

Augmented Reality (AR) and Virtual Reality (VR) are two of the most exciting immersive technologies reshaping digital experiences today. While often used together, they serve different purposes.

Imagine a spectrum where real-world environments are on the far left and complete digital simulations are on the far right. AR leans slightly toward the right, enhancing the real world with digital overlays, while VR exists entirely in the digital realm, immersing users in a simulated environment.

AR (Augmented reality)

AR overlays digital elements onto the real world in real time, blending virtual enhancements with physical surroundings. A simple example of AR for mobile apps is Instagram face filters.

VR (Virtual reality)

VR creates an entirely simulated environment, fully immersing users in a new digital world. Virtual reality applications such as virtual sightseeing tours or VR for gaming are prime examples.

Features

AI Object Recognition and Visualization 🔍

We develop AR features for AI-powered object recognition and visualization. It recognizes real-life objects or adds 3D models in natural settings. For example, a user can use object recognition to identify clothes and virtually try them on in real time, enhancing the AR for retail experience.

AR Facial Recognition 👩🏾

We can include facial recognition features to recognize people and provide AR-driven recommendations coupled with their name, age, and personal preferences to enhance the quality of service and increase customer satisfaction.

AR Navigation Labels and AI-generated Hints 💭

We can offer real-time AR labels and AI-generated hints of tourist routes and landmarks. This will let users find their way around with the help of AR hints at the landmarks, thus enhancing their experience in AR for tourism.

Real-Time Interaction with Virtual Objects 🕹️

Gamification meets reality! Sprinkle coins, tokens, or any other items all over the venue or space you use, and make users collect them. Increase engagement with gamification solely, or trade virtual items for real benefits (discount vouchers, exclusive materials, sponsor prizes) — you name it.

Video Editing with Visual Effects ✨

We’ve created some really cool video editors where users create stunning visuals with just a few taps. Pre-record a video, overlay AR effects, adjust their timing, and enhance videos with interactive elements for a professional touch.

Libraries for Your Content 📁

The impressive multimedia you create with AR and VR thrives on rich multimedia content. We develop libraries for visual effects, spatial audio solutions, and custom music tracks, ensuring engaging and interactive experiences.

So basically what you get is an “album” you can fill with the content of your needs. And then your users can try it. Some for free. Other items are for in-app purchases.

2D Visualization 🏠

We build software for creating static images of spaces or locations using 2D visualization technology.

For example, when you have pictures taken on a 360° camera and use them to make up a pseudo-3D image. That means a user will be able see the space from different angles, turn around, etc. But they cannot move through the model or look behind an object, for instance.

3D Visualization 🏘️

In one of our projects, 360 Scan App, we built a system that makes real-life 3D models of real estate objects. Users can explore the models in 3 different modes:

Walking mode

moving inside a room, taking steps back and forth, moving between rooms and floors.

3D Dollhouse mode

exploring the entire 3D model with all floors and rooms displayed.

Floor level

looking on the entire floor from above.

Literally an experience as 360 as it gets.

Virtual Try-On for E-Commerce 🛍️

We develop cutting-edge AR for retail applications, allowing users to try on clothes, accessories, and makeup virtually. Gesture recognition technology enables seamless user interactions, making online shopping more engaging.

Entire Augmented Ecosystems for Entertainment 🤹

We create entire AR-powered entertainment platforms with features such as:

News feed

To keep users updated on in-game or virtual world events.

Live broadcasting

To stream VR concerts and festivals in high definition with minimal latency. We’ll take care of it to be in HD with the minimum latency possible for up to 10,000 people.