AR and VR Software Development

Smartphone screen showing an augmented reality scene in a park with a burger icon and a soda bottle icon, with a message saying 'Wow! You found a burger!'
project example

Unimerse

In Unimerse, we built a complete AR ecosystem for live entertainment. Festival and open-air event organizers use our platform for total audience immersion. Visitors use the app and their phone's camera to collect virtual coins and objects scattered across the venue, exchange them for real prizes, stay updated through a live news feed, and watch HD live streams — all powered by our custom AR engine.

AR and VR: what’s the difference?

Augmented Reality (AR) and Virtual Reality (VR) are two of the most exciting immersive technologies reshaping digital experiences today. While often used together, they serve different purposes.
Illustration showing the progression from real world image to augmented reality with a smartphone overlay, then virtual reality with a VR headset and avatar, and finally a fully digital simulation.
Imagine a spectrum where real-world environments are on the far left and complete digital simulations are on the far right. AR leans slightly toward the right, enhancing the real world with digital overlays, while VR exists entirely in the digital realm, immersing users in a simulated environment.
AR (Augmented reality)
AR overlays digital elements onto the real world in real time, blending virtual enhancements with physical surroundings. A simple example of AR for mobile apps is Instagram face filters.
VR (Virtual reality)
VR creates an entirely simulated environment, fully immersing users in a new digital world. Virtual reality applications such as virtual sightseeing tours or VR for gaming are prime examples.

Features

Split-screen image showing a pixelated left side and a clear right side of a woman wearing pink cat ear headphones and holding a gaming controller, with text 'Streaming quality improved'.

AI Object Recognition and Visualization 🔍

We develop AR features with AI-powered object recognition and real-time visualization. Our technology identifies real-world objects and overlays 3D models in natural settings. For example, a retail app can recognize clothing items and let users virtually try them on in real time — proven to increase purchase confidence and reduce return rates.

AR Facial Recognition 👩🏾

Our facial recognition features identify users and provide personalized AR-driven recommendations based on their preferences. This technology enhances service quality and customer satisfaction in retail, hospitality, and event environments.
Streaming service personalized offers showing posters for Gilmore Girls, Gossip Girl, Westworld, Doctor Who, and Black Mirror with a message saying 'Jessica, these are personalized offers for you!'
Split image showing a desert road with a left turn arrow and traffic signs on the left, and Tower Bridge over the River Thames in London on the right.

AR Navigation Labels and AI-generated Hints 💭

We can offer real-time AR labels and AI-generated hints of tourist routes and landmarks. This will let users find their way around with the help of AR hints at the landmarks, thus enhancing their experience in AR for tourism.

Real-Time Interaction with Virtual Objects 🕹️

Gamification meets reality. Scatter coins, tokens, or collectible items across any venue or space, and let users collect them through their phone cameras. Boost engagement with gamification alone, or let users trade virtual items for real rewards — discount vouchers, exclusive content, or sponsor prizes. Our Unimerse project proved this model drives massive user engagement at live events.
Smartphone screen showing augmented reality icons of a pizza slice, ice cream cone, and macarons with text bubbles saying 'You found a pizza!' and 'Wow! Ice cream'.
Smartphone screen shows a woman in blue shirt with hands extended, emitting animated fire effects, with buttons labeled Back, Save, and Share.

Video Editing with Visual Effects ✨

We've built AR-powered video editors like Super Power FX and Anime Power FX that let users create stunning visuals with just a few taps. Pre-record a video, overlay AR effects, adjust timing, and enhance with interactive elements. Super Power FX alone has been downloaded millions of times across iOS and Android.

Libraries for Your Content 📁

AR and VR experiences thrive on rich multimedia content. We develop comprehensive libraries for visual effects, spatial audio, and custom music tracks that power engaging, interactive experiences.

You get a content management system where you can organize effects, sounds, and assets. Users can access some content for free while premium items drive in-app purchase revenue — a proven monetization model used in our Super Power FX and Anime Power FX apps.
User interface of an AR/VR project showing categories Visual Effects, Sound Effects, Video Effects, and Folders with file details for Fight Effects, Magic and Glitter, and Neon Tech.
2D visualisation of low-angle view of a circular concrete structure with pillars on a tablet screen.

2D Visualization 🏠

We build software for creating static images of spaces or locations using 2D visualization technology.

For example, when you have pictures taken on a 360° camera and use them to make up a pseudo-3D image. That means a user will be able see the space from different angles, turn around, etc. But they cannot move through the model or look behind an object, for instance.

3D Visualization 🏘️

In our 360 Scan App project, we built a system that creates real-life 3D models of real estate properties. Users can explore models in three different modes:
Walking mode
moving inside a room, taking steps back and forth, moving between rooms and floors.
3D Dollhouse mode
exploring the entire 3D model with all floors and rooms displayed.
Floor level
looking on the entire floor from above.
A truly immersive 360-degree property viewing experience that has transformed how real estate is showcased online.
Two tablets displaying a virtual 3D interior view of a living and dining room and a floor plan.
Person wearing beige knitted slippers while a phone screen shows white Nike sneakers on their feet.

Virtual Try-On for E-Commerce 🛍️

We develop cutting-edge AR try-on applications that let users virtually test clothes, accessories, and makeup before purchasing. Our gesture recognition technology enables natural user interactions, making online shopping more engaging and reducing return rates for e-commerce businesses.

Entire Augmented Ecosystems for Entertainment 🤹

We create entire AR-powered entertainment platforms with features such as:
News feed
To keep users updated on in-game or virtual world events.
Live broadcasting
Stream VR concerts and festivals in high definition with minimal latency. Our streaming infrastructure supports up to 10,000 concurrent viewers with optimized delivery.
On-demand content libraries
With exclusive materials for extra monetization.
Loyalty systems
To reward active users with unique digital perks.
Need something custom? We build bespoke AR/VR features tailored to your specific business requirements.
Smartphone screen showing an augmented reality app overlay with floating icons of a hamburger, a soda bottle, and a coin capturing outdoor scene with people walking and sitting.

Technologies

Our AR/VR development services utilize the latest frameworks and tools, including:
Development SDKs
ARKit development, ARCore development, SceneKit (3D), SpriteKit (2D), and AVFoundation.
Advanced Capabilities
Real-time rendering, multi-user experiences, customizable VR environments, and spatial audio solutions.
Wearable AR/VR Devices
Integration with VR headsets, AR smart glasses, and haptic feedback technology.
Abstract 3D graphic with colorful cylindrical shapes on layered white and red platform.Layered cube with colorful overlapping circles on top, symbolizing a 2D graphic.Stacked blue and pink rounded squares with the white letters 'AR' on top, representing augmented reality.Blue and white 3D cube icon with a video camera symbol on top.

Industries

With 19+ years of experience, we develop custom AR/VR solutions across diverse industries:
🎊 Entertainment & Gaming
VR entertainment, AR-powered video editors. Projects: Unimerse (AR event platform), Super Power FX (millions of downloads), Anime Power FX.
🛍️ E-Commerce & Retail
AR product visualization, virtual fitting rooms, and interactive shopping experiences that boost conversion rates.
🏢 Real Estate & Architecture
VR property walkthroughs, 3D modeling, and interactive floor plans. Our 360 Scan App showcases properties in immersive 3D.
🏫 Education & Training
VR-powered immersive learning environments and AR training simulations that improve knowledge retention and engagement.
🩺 Healthcare & Wellness
VR for psychological therapy, rehabilitation exercises, and AR-enhanced fitness tracking and coaching applications.
🏔️ Tourism & Events
AR-enhanced tourism guides, location-based experiences, and interactive event platforms. Unimerse is our flagship AR tourism project.
💻 Social & Interactive Platforms
VR social spaces, avatar-based interaction platforms, and immersive event experiences. Our ChillChat project is a pixel art NFT metaverse with custom avatars.

Devices

We develop AR and VR platforms for PCs, and applications for iOS, Android, and VR glasses (Vision Pro, Meta Quest, and more).
Laptop showing an empty room, two smartphones displaying augmented reality images, and a VR headset on a light background.

Costs

Every AR/VR project is unique and requires tailored solutions. Pricing depends on factors like feature complexity, real-time interaction capabilities, and customization.
Icon with AR letters and an arrow pointing to a square labeled App, indicating AR development to app conversion.

Integration of a Ready AR/VR component

~ from 1 week · from $1,600
Integration into existing platforms/apps + customizable features
Two smartphones displaying a museum app with a photo of curved black stairs on a white wall, one showing augmented reality view and the other details about the painting titled 'Stairs to heaven' by Makenna Geidt.

Developing a Simple AR/VR app

~ from 2 weeks · from $3,200
Basic interactions like tapping, swiping, or voice commands and content library for 3D models & images
VR headset, laptop displaying a building floor plan, and smartphone showing augmented reality navigation with a ‘Turn right’ instruction.

Developing a Complex AR/VR app

~ from 2 months · from $12,800
Everything’s included: basic & custom  interactions, content library, multi-user support, data analytics + any custom feature you need

Have an idea
or need advice?

Contact us, and we'll discuss your project, offer ideas and provide advice. It’s free.
Describe your project and we will get in touch
Enter your message
Enter your email
Enter your name

By submitting data in this form, you agree with the Personal Data Processing Policy.

Your message has been sent successfully
We will contact you soon
Message not sent. Please try again.