As part of our 20th Anniversary series, our design team sat down to share the things that don’t usually make it into case studies – the lessons from real projects, late-night experiments, and the instincts we’ve sharpened over time.
These are the insights that help us create designs that feel alive and that help us keep growing as designers.
At Fora Soft, design isn’t decoration; it’s translation. We take something complex and technical and turn it into something clear, natural, and enjoyable to use. Our job is not just to make products look good, but to make them feel right.
So let’s talk about how we approach that.
From Aesthetics to Experience
Design trends come and go, but we’re not here to chase aesthetics. We’re here to evolve alongside the people who will use our products.
What matters is how real users experience a product. Today, they expect clarity, speed, and interfaces that think one step ahead. Familiar navigation. Simple workflows. And increasingly, built-in AI support that saves effort and time.
As our Head of Design put it, “Five years ago, the goal was to show all functionality at once. Now users are comfortable with hidden menus, minimal surfaces, gestures, and they expect information to arrive in seconds. They expect apps to help them.”
This is why our process always begins with purpose. Color, spacing, typography, motion – these aren’t stylistic choices, they’re functional ones. A streaming platform may call for bold visual energy. A financial dashboard may need to be almost invisible. What changes is the form, not the logic:
Pro Tip #1: Design must serve the user.
Design That Connects
There are countless apps out there. People stay with the ones that feel good to use.
Design has become emotional.
- The quick lift of a button animation.
- The softness of a typeface.
- The smoothness of a transition that goes unnoticed, until it’s missing.
These details create trust. Comfort. Confidence.
Pro Tip #2: Aim for a design that feels natural.
The kind you move through without thinking. When design reaches that point, it leaves an impression – subtle, but lasting.
When Design Gets Complex
Not every project is bright gradients and playful motion. One day it’s a dating app; the next it’s a highly specialized dashboard where clarity matters more than style. Stepping into unfamiliar territory isn’t something we avoid; it’s part of the craft.
We’ve designed for finance, trading, telemedicine, video platforms – domains where understanding how the system works is as important as how it looks. You can’t design well from the outside.
Pro Tip #3: Study the workflows. Identify the pain points. Shape the logic.
Sometimes our job is not just to express the product, but to help define it.
Our designer shared:
“The most difficult projects always turn out to be the most interesting. For example, FoxRunner – a trading system I worked on early in my career. I had to learn how financial instruments work, how traders think, what data they prioritize. It was intense. But now, when working on the mobile version, I know exactly where to focus to make the product genuinely useful.”
What Makes a Great Designer
Here’s another insight from our design team — this is less about drawing screens, and more about the mindset behind strong design work:
- A great designer is part researcher, part analyst, part problem-solver.
- They start with users: who they are, what they need, how they behave.
- They know how to step back from personal taste to see what actually works.
- They ask “why?” before they decide “how.”
- They communicate through wireframes and prototypes that remove ambiguity for everyone.
- They defend their decisions with reasoning and evidence, not opinion.
- And most importantly: they stay curious. Curiosity is the engine of good design.
Why Design at Fora Soft Feels Different
Here, at Fora Soft, design is a shared craft.
We move quickly, think deeply, challenge each other, support each other. And yes, sometimes debate passionately. But the goal is always the same: make the product better.
Our designers said it simply:
“There’s a sense of freedom here, and a team that feels like family. We inspire each other, solve difficult problems together, and genuinely enjoy the work.”
We care about the products we create. That sounds simple, but it’s the difference between “good enough” and “this feels right.”
Passion shows in the results. (You can see that on our Behance page & Pinterest)
Always Evolving
Design never stands still, and neither do we.
AI is changing how we work, and we see it as amplification, not replacement. Research is faster. Prototyping is quicker. Exploration is wider. That leaves more space for what truly requires human judgment – understanding people.
We’re adding AI features to existing products and designing entirely new AI-driven experiences. We experiment. Iterate. Improve. Continuously.
Tools will change. Trends will shift. Technology will move forward.
But one thing stays constant:
Pro Tip #4 (most important): Great design starts with people who care: about the product, the user, and the craft.
If you choose us, you don’t just get a vendor. You get a dedicated partner – a team that will put heart, creativity, and relentless energy into your project.
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