TVOD (transactional VOD) is the pay-per-title model: instead of a subscription or ads, the viewer pays for a specific piece of content. It comes in two flavors — rental (time-limited access, e.g. 48 hours after first play) and electronic sell-through (a permanent purchase) — plus pay-per-view for one-off live events such as sports or concerts.
TVOD puts transactions and entitlement at the center. The platform must handle one-off payments, issue a precise, often time-boxed entitlement, and enforce it at playback — including offline downloads governed by a DRM license that expires when the rental does. Because each title is a separate purchase decision, merchandising, pricing, and a frictionless checkout matter more than catalog depth.
TVOD is frequently the premium layer of a hybrid: a new release available to rent before it enters the SVOD catalog, or a marquee live event sold à la carte on top of a subscription.
