AR effects use face mesh, landmarks, and segmentation to anchor graphics to a moving subject convincingly. They power call filters and beauty modes; the engineering challenge is locking visuals to the face under motion within the real-time budget.
Definition
Real-time augmented-reality overlays on a face or scene in video — filters, masks, beauty smoothing, gaze correction — built on face and pose tracking.
AR effects use face mesh, landmarks, and segmentation to anchor graphics to a moving subject convincingly. They power call filters and beauty modes; the engineering challenge is locking visuals to the face under motion within the real-time budget.
Also known as
AR filters, face filters, beauty filter
Specialist software house for video, real-time and AI products. Founded 2005. 50 in-house engineers.
