Text-to-video models turn a prompt into moving footage, handling motion, lighting, and increasingly sound. They enable b-roll, concepts, and ads without filming, while consistency across shots and physical realism remain the hard problems.
The book · Volume 6 of 7
AI for Video: A Complete Guide to Intelligence in Video Products: From Models and Inference to Computer Vision, Speech, Search, and Generative Video
Text-to-video looks magical in demos, but shot consistency, moderation and per-clip cost decide whether it works in a product. Volume 6 covers text-to-video in detail within generative video: closed APIs versus open-weight models, integration patterns, self-hosting options and the lifecycle of an AI feature from prototype to release. Written by Nikolay Sapunov, CEO at Fora Soft.
Adding text-to-video generation to your product and unsure which model to use?
Tell us what clips you need and how many, and we will compare text-to-video models and give an integration plan with cost per clip. 250+ video products shipped since 2005.
