The churn and retention formulas (logo/revenue, gross/net, monthly-to-annual), the voluntary/involuntary split, the dunning recovery playbook, the cohort retention method, and the LTV-from-churn calculation, on a single sheet.
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The handbook · 7 volumes
Fora Soft Video Engineering Handbook
This worksheet puts OTT churn and retention formulas, the voluntary and involuntary split, dunning recovery, cohort retention and LTV from churn on one page. Our seven-volume handbook covers the full video stack; start with Volume 3 for QoE monitoring, players and streaming economics, then Volume 2 for delivery and Volume 1 for encoding. Written by Nikolay Sapunov, CEO at Fora Soft.
Subscribers leaving your streaming service and you are not sure why?
Send us your subscription and playback data, and we will split churn by cause, link it to QoE problems and rank the fixes by revenue. 250+ video products shipped since 2005.
You get a realistic estimate, technical recommendations and next steps. Free, no obligations.
