One-page reference for the engagement-to-retention loop: the leading engagement indicators (Play Time/CTA-2066, completion, time-to-second-session, DAU/MAU stickiness), how to read a cohort retention curve (shape, cohort comparison, the smile), the voluntary-vs-involuntary churn split with the worked dunning-recovery math (1M subs, 0.86%, ~$619K/yr recoverable), and the quality and privacy guardrails (QoE-as-retention-tax, VPPA 18 U.S.C. § 2710, GDPR).
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The handbook · 7 volumes
Fora Soft Video Engineering Handbook
This retention and engagement analytics starter kit covers leading engagement indicators, cohort curves, the voluntary versus involuntary churn split and dunning recovery math. Our seven-volume handbook covers the video stack; start with Volume 3 for QoE monitoring, players and delivery economics, then Volume 6 for the AI lifecycle behind churn models. Written by Nikolay Sapunov, CEO at Fora Soft.
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