Choosing the OEC (watch time and retention, not clicks), setting quality-of-experience guardrails, sizing a test for power, avoiding the peeking trap with sequential testing, and picking between A/B, interleaving, sequential, and quasi-experiments — on a single sheet.
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The handbook · 7 volumes
Fora Soft Video Engineering Handbook
This one-page checklist sets up A/B tests for a streaming service: an OEC built on watch time, QoE guardrails, power sizing and sequential testing. Our seven-volume handbook covers the stack you experiment on: Volume 3 on ABR, players and QoE monitoring, Volume 1 on encoding ladders worth testing, and Volume 2 on the delivery protocols whose settings change startup and stalls. Written by Nikolay Sapunov, CEO at Fora Soft.
Planning A/B tests on your streaming platform but unsure what to measure?
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