Video Ad-Serving Field & Stack Reference

The standards stack (SCTE-35/VMAP/VAST/OpenRTB), the VMAP/VAST nesting and wrapper-chain cheat sheet, the four ad-pod controls, and the fill-rate-times-CPM revenue math and QC checklist on one page.

Download free PDF
Book cover: Video Encoding, Volume 1 of the Fora Soft Video Engineering HandbookBook cover: Video Streaming, Volume 2 of the Fora Soft Video Engineering HandbookBook cover: Video Streaming, Volume 3 of the Fora Soft Video Engineering Handbook

The handbook · 7 volumes

Fora Soft Video Engineering Handbook

This video ad-serving reference covers the SCTE-35, VMAP, VAST and OpenRTB stack, wrapper chains, four ad-pod controls, fill-rate times CPM revenue math and QC checks. Our seven-volume handbook covers the streams the ads stitch into: Volume 2 on HLS, DASH and CMAF packaging, Volume 3 on players and delivery economics, and Volume 1 on encoding. Written by Nikolay Sapunov, CEO at Fora Soft.

Browse the handbook on Amazon →7 volumes · 9,000+ pages · Kindle & paperback

Wiring ad insertion into your OTT streams without breaking playback?

Share your ad stack and players: we will design the SCTE-35 and server-side insertion flow, check it against your players and estimate the work and the fill-rate impact. 250+ video products shipped since 2005.

Book a 30-min call →WhatsApp →Email us →