Block 7. Metrics and Engagement

Learning analytics turns learner data into decisions: which e-learning metrics matter, which vanity numbers mislead, and the xAPI stack behind them.

"Watched 100%" is not "completed." See what course completion rate really means across SCORM, xAPI, and cmi5 — and the product levers that lift it.

Watch-time, the drop-off curve, and re-watch hotspots for learning video: what each reveals about content quality and the editing decisions they drive.

Why interaction signals beat watch-time for measuring learning: the ICAP ladder, the signals worth capturing, and how to track them with xAPI and Caliper.

How engagement heatmaps reveal what completion hides, how to build them from xAPI played-segments, and the GDPR / AI-Act line on attention tracking.

Build a learning analytics pipeline end to end: design the xAPI event schema, batch and sample events, choose an LRS, and model the data warehouse.

Design learning and development reporting for three audiences — learners, instructors, and the business — and climb from completion to training ROI.